He had not held an on-air position for over two decades before his arrival there. He did have stints as a morning host at KXME-FM and later at KDDB-FM earlier in his career.
Baldwin came to West Palm Beach in November 2014 and held the same role with an organization that was sold twice. He was the operations manager of Digity Media, Alpha Media and Hubbard Broadcasting. Baldwin added duties as the program director of WMEN-AM, WFTL-AM and WEAT-FM. He left Florida for St. Louis in November 2019.
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