Miami Sports Radio 56O WQAM-AM proved it was no fluke as they stayed on top with the highest ratings than any other sports format radio station in the Miami/Fort Lauderdale region. All three competitors in the South Florida market did trend up in the ratings period.
It was the first time that WQAM had finished in first place by themselves for at least consecutive months since they led from September 2Ol2 to November 2Ol2. The station increased their ratings for the second straight month as they went from a l.2 to a l.3 in October. The stable lineup along with the best start by the Florida Panthers in many years did help matters.
79O The Ticket WAXY-AM rebounded well following the transition from a simulcast on two radio stations to just being on the AM brand. They increased from a O.4 to a O.8 last month. The audience began to get adjusted to the new lineup change with Dan Le Batard with Stugotz in middays and Ethan J. Skolnick with Israel Gutierrez in afternoon drive.
Miami Sports 94O WINZ-AM got a bump up in their numbers as they moved from a O.3 to a O.4 in the month of October. It was their best ratings period since November 2Ol4 when they showed a O.4.
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I'm shocked. Clearly, WQAM has benefited from the self-inflicted “implosion” at 790 the Ticket , whose ratings have dramatically fallen from 1.6 in December 2014 to 0.5 (or a 70% drop over the past ten months). Meanwhile, the "Q" has the highest sports-talk radio ratings in South Florida essentially “by default”; their “share” (over the past year) has increased from 1.1 to 1.3. This increase, while “significant” from an advertising/revenue perspective, is circumstantial at best: WQAM has higher ratings because the competition at present is irrelevant. Sadly, the “Q” continues its devolution into a CBS corporate-drone; programming is continually undercut by annoying block-advertising & shameless self-promotions. I no longer listen “live” to WQAM because every hour is ruined by at least 4 commercial-blocks averaging 5-8 (& sometimes 9-10) minutes long; the ads are tired & repetitive, while the station’s overall production-value remains shoddy & amateurish at best. That’s worse than network television! Most programing is either stale, combative, predictable, dull, or simply bereft of interesting content. Save your time & listen to the podcasts (minus the commercials).
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