Good Karma Brands Eliminates Radio Ratings

     Good Karma Brands will no longer subscribe to any of the Nielsen radio ratings. They have many of their sports talk radio stations in large size markets that includes New York City, Los Angeles, Chicago, Milwaukee, Cleveland, West Palm Beach and Madison. 

     Their West Palm Beach cluster, which has ESPN West Palm 106.3 WUUB-FM and Deportes Radio 760 WEFL-AM, have not used a ratings service in almost 11 years. The last time was with the Arbitron radio ratings in February 2012 for only ESPN Radio 760 WEFL. 

     It has been a different circumstance for Good Karma Brands in other markets. Their New York City, Los Angeles, Chicago and Milwaukee radio stations had been measured until December 2023. Cleveland and Madison had not used it in many years. 

     Recent radio station acquisitions had the listing of ratings carried over from previous ownership. Good Karma Brands closed the purchase of radio stations in New York City, Los Angeles and Chicago in March 2022.