Wednesday, October 31, 2012

Miami/Fort Lauderdale Arbitron Ratings October

    Sports Radio 560 WQAM-AM was the top rated sports station in the Miami/Fort Lauderdale region for the second straight month in October. 940 The Sports Animal WINZ-AM pulled off a big shocker as they surpassed 790 The Ticket WAXY-AM for second place in the market.
    The second month of the Jorge Sedano reign proved beneficial as WQAM went up from a 0.9 to a 1.1 and extended their lead in the region. Sedano continued on a good trend as the afternoon host and program director at that station. In addition, afternoon sports anchor/weekend host Brandon Guzio picked up additional duties as an evening co-host with Kevin Rogers. The new show gained momentum with no Florida Panthers game broadcasts in October due to the NHL lockout.
    For the first time since they flipped to a sports format in April 2009, 940 The Sports Animal finished second in the region. The area's top two spots have been controlled by WQAM and WAXY since 2004. As the Miami Dolphins flagship station, it helped that the team got off a better start than expected and bumped their ratings from a 0.4 to a 0.7. The station has not produced their ratings this high since December 2011.
    790 The Ticket remained flat at a 0.6 in October. The station added an FM simulcast of its signal on 104.3 The Ticket WAXY-FM in Palm Beach County back in late August. It is possible that the rating might be split between both stations in different media markets, but it can't be determined until the West Palm Beach results are released in several days. It is expected very soon that the FM signal will be moved and transmitted from Miami Gardens instead of Wellington.
   

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