Thursday, April 19, 2018

West Palm Beach Ratings March 2018

     It was the end of the spring period for sports format radio stations in the West Palm Beach region. Two of the three competitors in the local market had an adjustment in their weekday lineup.
     640 The Hurricane WMEN-AM went from a 0.3 to a 0.1 in March. The Florida Panthers were still in contention for a playoff spot. It was also the first full month that their only local weekday program called Kevin's Other Show was on. It consists of WRMF-FM morning co-host Kevin Rolston along with on-air sidekicks Steve Diener and Ricky Bobby.
     1230 The Zone WBZT-AM remained at a 0.0 for the seventh straight month. The station has had a tough time to find an audience since they flipped to a sports talk format in late July 2017. They station does have the Jeff DeForest Show piped in from Miami for mornings.
     ESPN West Palm 106.3 WUUB-FM gave longtime Saturday morning host Jordan Sherwood an opportunity to host his own Monday evening show in early March. The Miami Heat were in a favorable position down the stretch to make the NBA Playoffs.

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