The West Palm Beach region had a surprising effect on all three local competitors in the market during the month. Even though ESPN West Palm WUUB-FM is not registered in the ratings, they did see a positive trend with the return of Florida Atlantic University football and high school football broadcasts.
640 The Hurricane WMEN-AM dropped again as they went from a 0.4 to a 0.2 in September. It is a shock that a combination of the New York Yankees and the University of Miami Hurricanes football team game broadcasts could not help. Kevin's Other Show stopped being broadcast in the mid-afternoon shift at the end of the period after Kevin Rolston cut back from hosting the program.
1230 The Zone WBZT-AM did not show any stability and fell from a 0.1 to a 0.0 during the period. It seems that they could not garner an audience with the Miami Marlins just about eliminated from entering the playoffs.
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